Seacoast Community Church has community in their name! And they wanted a website that would allow to express their desire and commitment for their community.
When I was approached, it was clear their existing solution wasn’t going to allow the team at Seacoast the full expression and flexibility they needed. It was a Flash-based site that was going to mean any new development would basically be a complete rebuild. So we came up with a solution and strategy that would give them full control and expressiveness in their website.
Seacoast had a number of video and audio assets to post, which meant a lot of content to manage. It became clear that providing the right kind of CMS was going to ba big win for the team. Additionally, the creative team at Seacoast had already designed a great looking brand and mark to use, so drawing on that for inspiration was going to be very helpful.
WordPress was a natural fit here, so once we agreed on timelines for deliverables and launch milestones, I got to work with local development. I was working with an existing brand that was pretty strong and gave me initial direction for color palette. I was inspired by the colors of the sea represented in the logo mark (blue, green, yellow) and the proximity of the church to the ocean. So I let white and shades of blue prevail. Other blues, greens and yellows appear throughout as well but are mostly reserved for accents. Important to the Seacoast team was having a website that felt modern and mostly that meant it could be pulled up on a mobile device. So, from the beginning it was planned as a RWD project, which proved to be difficult and require more planning based on some of the particular functionality requirements. However, ultimately we launched a beautiful and functional site that allows members and visitors alike to listen to sermons, stay up-to-date with the blog, see upcoming events, and even donate online.
The Seacoast team has been very pleased! They have seen much higher engagement from their community around video/audio sermons.